Getty Images / Stephanie Keith

Black Friday Shopping May Be Robust But Fall Short Of 2017 Says U-M Marketing Prof

November 18, 2018 - 6:00 pm

DETROIT (WWJ) - Retailers are working overtime to get customers to walk through their doors this Black Friday.  With a bustling economy to fuel expectations ... what will this year's numbers look like?

"This season I think we will still have a pretty good season maybe not as good as the blockbuster 2017 season, but things are still looking pretty good," says Puneet Manchanda professor of Marketing at the University of Michigan. 

Speaking live on WWJ he said he expects a boost for retailers of clothing and beauty this holiday season.

"My guess is that people will spend a little more on apparel and beauty because the apparel and beauty industries are really upping their retail experience for customers," says Manchanda. 

He says retailers may want to spread the deals throughout the season and lower the emphasis on Black Friday. "It puts a lot of pressure on them, customers are still kind of attuned to looking for Black Friday."

Manchanda says electronics, as always, are expected to be hot sellers.