Blake's Sees A 60% Spike In Cider Sales During Pandemic

WWJ News
May 07, 2020 - 7:40 am

(WWJ) Blake's Hard Cider, the biggest cidery in the Midwest, is thriving despite the challenges of the coronavirus pandemic.

The company saw a 60% spike of cider sales in the first quarter as they distribute to grocery stores across 18 states, in addition to the bars and restaurants that are now shuttered. 

What's next? Andrew Blake says the immediate reality is that at the end of the month things will come back online in terms of public life, and they'll have a clearer picture of life after the panic of the first virus wave.

"You can only take a shot in the dark about what will happen this fall," Blake told WWJ's Zach Clark.

But the company is resilient, which Blake credits to surviving the devastating loss of an apple crop in 2012.

They learned then to diversify and keep moving forward, skills that are serving them well now. Blake's added hand sanitizer to their lineup of products and they offer online ordering and home delivery. 

“This pandemic has really given us some business challenges but it has also presented a great opportunity for creativity too. As a result, we have pulled ahead our plans to offer online availability and shipping in order to meet the demand from our fans,” Blake told Brewbound, “We are excited to make our ciders available online for everyone in the country to now enjoy.”

Blake's released its Rainbow Seeker brew last month for the third time, a pineapple semi-sweet cider, whose proceeds will benefit the LGBT National Hotline, an outreach that's especially critical in the days of home isolation, fear and anxiety. 

“We are excited to bring back Rainbow Seeker for its third year this April,” said Blake. “As the world now faces challenging and uncertain times, we believe this fun and fresh cider with its tropical pineapple notes will remind us to look forward to the future and find some light in the current trying circumstances.”

Established in 2013, Blake’s Hard Cider is an independent, family-owned and operated product brewed and packaged entirely on an 800-acre orchard in Armada, Mich.