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Cadillac Headquarters Moving Back To Metro Detroit

September 26, 2018 - 4:11 pm

WARREN (WWJ) - The Cadillac brand is making a big move, back to the Detroit area. 

General Motors announced Wednesday that it will relocate its Cadillac headquarters from New York City's trendy SoHo neighborhood to Warren, Michigan, occupying the former Campbell-Ewald building across the street from the GM Tech Center on Mound Rd. 

WWJ's Jeff Gilbert reports the automaker expects to start moving workers in April, 2019; and the company says all 110 employees at the New York headquarters will be offered jobs in Michigan.

Cadillac moved to Manhattan about four years ago, saying the brand had to be independent.

Why the about-face?

"It didn't appear to me that Cadillac got much out of being in New York," said AutoTrader analyst Michelle Krebs, who said Cadillac endured some serious struggles during that time. 

Krebs expects the move to save GM some money. 

GM said the move back to Michigan will help the automaker to better coordinate electrification and automation innovations. The company said the brand's workers need to be closer to engineers and designers because Cadillac plans to launch a new vehicle ever six months for the next three years.

The Associated Press reports move comes after GM replaced Cadillac's top executive in April and ousted the brand leader who led the move in 2014.

Below is GM's complete statement on the move from NYC to Michigan:

"Cadillac’s move to Michigan will further support one of the most aggressive on-going product expansions in the brand’s history, with the introduction of a new vehicle every six months through 2020.  The move will place the Cadillac brand team closer to those responsible for the new Cadillacs, including design, engineering, purchasing and manufacturing, ensuring full integration of Cadillac’s global growth strategy. Cadillac will maintain a brand presence in New York City with the Cadillac House, an experiential brand center which serves as a public space for events, concerts and collaborative partnerships until longer term brand plans are in place."