photo: WWJ/Mike Campbell

Christmas Creep: Is It Too Early To Start Holiday Shopping?

November 08, 2018 - 8:53 am
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DETROIT (WWJ) - Does it seem like the Christmas season is starting earlier and earlier with holiday displays in the stores?  

That's because it actually is, and there's a name for it: the Christmas creep. 

University of Detroit-Mercy marketing Professor Mike Bernacchi explained that it starts with retailers putting out Christmas merchandise well before the traditional start of the holiday shopping season. Although a majority of consumers admit they hate seeing holiday items in stores so early, a good chunk of them wind up taking the bait and making a purchase. 

"Forty percent have started Christmas shopping before Halloween," Bernacchi said. "The pumpkins haven't even gone away yet and Christmas shopping -- I mean, 40 percent? That's just unbelievable."

When do you start Christmas shopping?

Just because they're buying items doesn't mean they're happy about it, though.

"We've got stores that are fully decorated, we have non-stop Christmas carols on the radio -- it's tough to avoid the Christmas season," Bernacchi said. "And not everybody is happy with it. A recent poll in 2016 says that 73 percent of shoppers are annoyed by it."

On the upside, the early shopping season provides a nice boost for the economy. Bernacchi ​said almost 21 percent of all yearly sales happen in November and December.

"From the supply side and from the demand side, this whole idea of Christmas creep has really taken over the marketplace," he said.