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Domino's Pizza Awards Hamtramck $5,000 Repaving Grant

The "Paving For Pizza" campaign aims to give your pizza a smooth ride from store to belly.

September 02, 2018 - 12:38 pm

HAMTRAMCK, Mich. (WWJ) -- Domino's Pizza is on a quest to ensure its customers receive their pizzas without any disruptions on the road.

The Ann Arbor-based national pizza chain announced its "Paving For Pizza" campaign back in June, awarding cities across the country grants to pave roads so their pies have a smooth ride from store to consumer.

The city of Hamtramck has received a $5,000 grant, as company spokeswoman Jenny Fouracre-Petko says they received many a complaint about the city's roads.

“This is a little bit art and science. There are some cities that are not able to accept these grants," Fouracre-Petko told WWJ. "But Hamtramck was one that was in a position to be able to accept a grant like this and had received a number of nominations and accepted it.”

Domino's says on its website that potholes, cracks and bumps in the road "can cause irreversible damage to your pizza" during the drive from store to customer.

"We can't stand by and let your cheese slide to one side, your toppings get un-topped, or your boxes flipped. We're helping to pave bad roads in all 50 states so that you can get your pizza home smoothly, no matter where you carry out."

Fouracre-Petko says the basis of the campaign is rooted in quality assurance.

“Something they were concerned about was just getting their pizzas home safely and we felt that an interesting way to address this concern that we heard from customers is to fill the potholes and provide them with a smoother driving experience so that their pizzas remain safe. That’s really the genesis of this idea,” Fouracre-Petko said.

The company vouches that it won't stop its campaign until it has paved roads in every state in the country.

Domino's will accept grant nominations, which can be made online, through December.