An order of HopCat's popular beer-battered, seasoned Crack Fries, pictured with warm dipping cheese (John Froelich,Special to Free Press)

HopCat Changes Name Of Popular Crack Fries

January 14, 2019 - 10:39 am

DETROIT (WWJ) - They'll taste the same, HopCat says, as the restaurant chain announces the new name for what it used to call "Crack Fries."

HopCat says it has permanently changed the name of its popular peppery fried potatoes to "Cosmik Fries" to distance itself from a word associated with the drug epidemic.

The new name is a nod to the song "Cosmik Debris" by Frank Zappa, one of HopCat founder Mark Sellers' favorite artists.

It was announced in December that the Crack Fries name would be scrapped, the company adding this guarantee for fry fans: "Rest assured, the recipe and ingredients are not changing, only the name." 

HopCat picked the Crack Fries name more than a decade ago as a reference to the addictive quality of the fries and their cracked pepper seasoning, "without consideration for those the drug negatively affected. We were wrong."

The company said the crack epidemic and the lasting impact isn't funny, and never was. "We are grateful for the support we’ve received over the years and your love of our fries. While we know it will take time to get used to this change, we are confident in our decision," reads an statement posted online.  "It is not only the right thing to do, it reflects who we are."

HopCat patrons should expect to see the name change on reprinted menus immediately in restaurants, and it's already been made online. The company said the change will be made on training documents and promotions a little later. 

HopCat has locations in Detroit, Royal Oak, East Lasing, Ann Arbor, Grand Rapids and Kalamazoo.