Emagine Theater Chairman Eyeing July 1 Reopening, What Will They Be Showing?

Amid the COVID-19 coronavirus pandemic, when will movie theaters reopen?

WWJ News
May 15, 2020 - 10:04 am

(WWJ) Will theaters be open for that big summer blockbuster? One industry member is hopeful for a July 1 reopening. 

Emagine Entertainment Chairman Paul Glantz called in to 104.3 WOMC for an interview on JJ and JoAnne Mornings and shared his plan.

"We are so eager to get back into theaters again. First of all, any indication when that could happen?" asked JoAnne Purtan.

"... we really don't have any guidance whatsoever, but my industry colleagues and I are really optimistic we can maybe throw those doors open by July 1," said Glantz.

They have feature films expected to debut by mid to late July including Christopher Nolan's action-thriller "Tenet" on July 17 and Disney's live-action remake of "Mulan" on July 24

The July 1 opening would allow them to ramp up operations with classic film showings. Glantz hinted at discounts for hospital workers, first responders and members of the military.

Glantz said he has been speaking to government officials and expressing frustration over the lack of guidance said, "... even this week we spoke to an official and said well we haven't even thought about your industry yet."

Recalling an interview she appeared in on MSNBC, Glanz noted that Governor Gretchen Whitmer plans to open movie theaters last along with massage parlors and nail salons.

What Are The Risks?

Health officials are concerned that COVID-19 can be transmitted through the air and a poorly ventilated with low-efficiency filtration room could increase risk.

Dr. William Bahnfleth, air quality expert and professor of architectural engineering at Penn State University, told CBS2, “In general, the ventilation and filtration, particularly if it’s high-efficiency filtration, are going to be risk-reducing factors.”

In March, the Wayne County Public Health Division announced that AMC Fairlane 21 theaters in Dearborn is a potential COVID-19 exposure site. Health officials cited one presumptive-positive COVID-19 case where the person attended a movie on March 10, according to the county.

Blast From The Past

A moviegoing experience from a bygone era may see a resurgence and thanks to funding from Emagine Entertainment a drive-in theater in northern Oakland County is set to open on May 29, and run through the fall.