Mattel Unveils New Action Figures Honoring Everyday Heroes Fighting Coronavirus

Johnny Lopez
April 30, 2020 - 8:30 am

The coronavirus pandemic has put a spotlight on those individuals who are doing their part to make the sure rest of us are safe and healthy.

To further honor those heroes, Mattel is launching a new line of toys in the likeness of front-line workers.

The set of #ThankYouHeroes features 16 action figures representing doctors, nurses, EMT workers and delivery drivers. A five-piece Little People Community Champions set will include a doctor, nurse, EMT, delivery driver, and grocery store worker.

“#ThankYouHeroes is designed to immortalize and honor healthcare and every day heroes, and to drive additional donations to support first responders,” Chuck Scothon, Senior Vice President of Fisher-Price and Global Head of Infant and Preschool, Mattel, said in a statement.

“Whether these toys are given as a gift to recognize someone working on the front lines, or used as a tool to help children have conversations about how they are feeling, it is our hope that Fisher-Price toys, and play in general, can ultimately make these difficult times easier for both kids and adults.”

Each figure retails for $20 and is available for pre-order from now until May 31st. Unfortunately, the items are not expected to ship out until December 31, 2020.

But the wait is definitely worth it as $15 of each sale will go towards the #FirstRespondersFirst, which supports first responder healthcare workers by providing essential equipment, supplies and other resources.

"We launched #FirstRespondersFirst to support healthcare workers and their families who are on the frontlines of this pandemic," said Arianna Huffington, Founder and CEO of Thrive Global, one of the organizations behind the #FirstRespondersFirst initiative.

“Mattel’s iconic brands and products speak to something deep within us. So it will be wonderful to see this new Fisher-Price collection not only bring joy to children, but give parents and caregivers a new way to honor healthcare first responders and everyday heroes and their families."

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