auto show

(Photo: Detroit Auto Dealers Association)

Reimagined Detroit Auto Show May Move From January To June

June 29, 2018 - 2:53 pm
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DETROIT (WWJ) - The North American International Auto Show may be leaving winter behind, as organizers seek more hospitable weather.

According to reports, for the first time in 50 years, the 2020 show could take place in either June or October -- just as 25-second teaser video put out by organizers depicts a reimagined show featuring some outdoor events.

Rod Alberts, executive director of the Detroit Auto Dealers Association, stopped short of confirming a move, telling WWJ Auto Beat Reporter Jeff Gilbert they're wrapping up a months-long assessment which includes that consideration.

"You know, January doesn't always deliver the weather," he said, "and I'm not saying we're moving from January yet...but if you wanna get good weather you've got to move from January."

Better weather, he said, would create more opportunity for outdoor events, to better engage consumer, the media and suppliers alike.

Concerns were raised after German luxury carmakers pulled out of next January's show, but Alberts said discussions on the future of the auto show have been underway for years.

The goal going forward, he said, is to maintain the show's economic impact, and keep it in the international spotlight.

"We're looking at making an announcement July 24th that will set a new direction over the maybe 20, 25 years for the show, and for Detroit," Alberts said.

It should be noted that any schedule changes would not take place until 2020, as the 2019 show already is scheduled for the traditional mid-January time frame.