Bill Schuette

photo: WWJ/Mike Campbell

Republican Schuette Pulls Outstate TV Ads In Week Leading Up To November Election

October 30, 2018 - 6:14 pm

DETROIT (WWJ) - Republican for Governor Bill Schuette is pulling all of his TV ads, except in the Detroit market with just one week left until voting day. 

According to the Detroit Free Press, Schuette's nixed $445,000 worth of ads on broadcast stations in Grand Rapids, Flint, Lansing, Traverse City, and Marquette. A planned $441,000 ad buy in metro Detroit is intact.

WWJ's Tim Skubick says, "Basically, what this says is, the Schuette campaign is almost out of money."

Last week they had about a $100,000 on hand, says Skubick, and Schuette wrote a personal check to his campaign of $325,000.

The fact that he's pulling TV ads means that Democratic challenger Gretchen Whitmer will own the airwaves in the last week leading up to the Nov. 6 election says Skubick. 

According to Michigan Campaign Finance Network (MCFN), a nonpartisan, nonprofit Michigan political watchdog, Schuette has raised about $6.5 million compared to Whitmer's $8.1 million. 

The abrupt cancellation of ads by Schuette doesn't mean that's the end of his advertising. Political Action Committees and SuperPacs will still have the ability to reach out to sway voters with their deep pockets.